Why the Brain Makes Bad Investment Decisions
As discussed in a previous article exploring our brains on money, we know that the concept of money…
What Happens to Our Brain When We Lose Money
The brain usually works well. However, this is when the individual is well-rested. In some ways, it may…
This is Your Brain on Money
To most people, money might just be cash or coins. But money is more than that. According to…
How Understanding Your Brain Helps Make Better Decisions
Too often or not, we like to think that we are logical and that when making a decision,…
Why Decision-Making Matters in a World of Data
Decisions. We make them every second, minute, hour, and day. Some of them are conscious, and others not. …
The Ethics of Neuromarketing: A Paradox of Choice
For as long as it has been around (which isn’t too long), studying the brain for marketing purposes…
The Limitations and Challenges of Neuromarketing
With the first neuromarketing research found in the ’90s, this makes the field only 20-30 years old, making…
A Brief History of Neuromarketing
With so many varying definitions from different sources, it can be hard to understand exactly what neuromarketing is.…