Why Our Brains Are Not Made for Uncertainty
We are living in a time of great uncertainty. From an incoming economic recession, high inflation rates, lingering…
Lethologica: Why Words Get Stuck at the Tip of Your Tongue
Let’s face it, our memories are not perfect. Some studies indicate that our memories are actually not as…
How Cognitive Biases Influence Your Decisions & Behavior
On a given day, we are making tens of thousands of decisions — some conscious and others not…
Behavioral Finance Explained: Exploring the Behavior of Money
No matter how smart or experienced an investor may be, there is a multitude of psychological and social…
Why the Brain Makes Bad Investment Decisions
As discussed in a previous article exploring our brains on money, we know that the concept of money…
How Do Modern Consumers Make Buying Decisions?
Consumers are smarter than they’ve ever been. A large part of that is due to technology and interconnectivity,…
How Understanding Your Brain Helps Make Better Decisions
Too often or not, we like to think that we are logical and that when making a decision,…
Why Decision-Making Matters in a World of Data
Decisions. We make them every second, minute, hour, and day. Some of them are conscious, and others not. …