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Browsing Category

Decision-Making

9 posts
The Persuasive Power of Storytelling

How Great Storytelling Motivates Us to Take Action

  • December 15, 2022
  • 4 minute read
We all love a great story. Since ancient times, storytelling has been a part of human nature, as…
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Why We're Not Made for Uncertainty

Why Our Brains Are Not Made for Uncertainty

  • August 21, 2022
  • 4 minute read
We are living in a time of great uncertainty. From an incoming economic recession, high inflation rates, lingering…
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why our words get stuck at the tip of the tongue

Lethologica: Why Words Get Stuck at the Tip of Your Tongue

  • June 12, 2022
  • 4 minute read
Let’s face it, our memories are not perfect. Some studies indicate that our memories are actually not as…
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how cognitive biases influence your decisions and behavior

How Cognitive Biases Influence Your Decisions & Behavior

  • May 28, 2022
  • 4 minute read
On a given day, we are making tens of thousands of decisions — some conscious and others not…
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Behavioral Finance Explained

Behavioral Finance Explained: Exploring the Behavior of Money

  • May 7, 2022
  • 4 minute read
No matter how smart or experienced an investor may be, there is a multitude of psychological and social…
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Why Your Brain Makes Bad Investment Decisions

Why the Brain Makes Bad Investment Decisions

  • May 4, 2022
  • 3 minute read
As discussed in a previous article exploring our brains on money, we know that the concept of money…
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how do modern consumers make buying decisions

How Do Modern Consumers Make Buying Decisions?

  • April 7, 2022
  • 5 minute read
Consumers are smarter than they’ve ever been. A large part of that is due to technology and interconnectivity,…
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Understand Your Brain for Better Decision Making

How Understanding Your Brain Helps Make Better Decisions

  • March 26, 2022
  • 5 minute read
Too often or not, we like to think that we are logical and that when making a decision,…
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why decision science matters in a world of data

Why Decision-Making Matters in a World of Data

  • March 19, 2022
  • 5 minute read
Decisions. We make them every second, minute, hour, and day. Some of them are conscious, and others not. …
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