How Great Storytelling Motivates Us to Take Action December 15, 20224 minute read We all love a great story. Since ancient times, storytelling has been a part of human nature, as… 0 Shares 0 0
Why Our Brains Are Not Made for Uncertainty August 21, 20224 minute read We are living in a time of great uncertainty. From an incoming economic recession, high inflation rates, lingering… 0 Shares 0 0
Lethologica: Why Words Get Stuck at the Tip of Your Tongue June 12, 20224 minute read Let’s face it, our memories are not perfect. Some studies indicate that our memories are actually not as… 0 Shares 0 0
How Cognitive Biases Influence Your Decisions & Behavior May 28, 20224 minute read On a given day, we are making tens of thousands of decisions — some conscious and others not… 0 Shares 0 0
Behavioral Finance Explained: Exploring the Behavior of Money May 7, 20224 minute read No matter how smart or experienced an investor may be, there is a multitude of psychological and social… 0 Shares 0 0
Why the Brain Makes Bad Investment Decisions May 4, 20223 minute read As discussed in a previous article exploring our brains on money, we know that the concept of money… 0 Shares 0 0
How Do Modern Consumers Make Buying Decisions? April 7, 20225 minute read Consumers are smarter than they’ve ever been. A large part of that is due to technology and interconnectivity,… 0 Shares 0 0
How Understanding Your Brain Helps Make Better Decisions March 26, 20225 minute read Too often or not, we like to think that we are logical and that when making a decision,… 0 Shares 0 0
Why Decision-Making Matters in a World of Data March 19, 20225 minute read Decisions. We make them every second, minute, hour, and day. Some of them are conscious, and others not. … 0 Shares 0 0